Comfort Outside
Your Comfort Zone

Bentley pushed their boundaries with the Bentayga EWB Azure, combining exceptional comfort and capabilities in their largest SUV. The campaign featured Bentley’s first animation and live-action piece, highlighting the car’s wellness and comfort features. It shared inspiring stories of women who achieved extraordinary journeys by stepping out of their comfort zones, with Nellie Bly for global markets and Diana Barnato for China. The campaign resonated well on social media and, together with Switch Mode, drove a substantial increase in enquiries, leads, and sales in Q1 2021, resulting in Bentley’s most successful quarter in over a century.