WOW Moments

Technology is a key aspect of BMW. While many brands focus on the functional aspects of car technology, we aimed to evoke feelings through our campaign. Partnering with Sky Arts, we positioned BMW Technology as ‘working pieces of art’, creating emotional connections between man and machine. We brought art to life through AI, perfectly programmed and in sync with the car’s tech. Our tech was showcased through art-inspired worlds, like brutalist architecture for Reverse Assist and renaissance-like clouds for the Panoramic Glass Sunroof. The campaign, running for 12 months before Sky Arts shows, reached over 15 million people in Q1 2023.