Switch Mode

The launch of the Continental GT Speed was a chance to modernize Bentley’s communications for a younger, New Luxury audience. As Bentley’s most dynamic road car, our goal was to show that driving it is one of life’s great joys. Recognizing our audience’s multifaceted lives, we created the ‘Switch Mode’ concept, highlighting how the car transitions you into ‘thrill mode’. The campaign featured a film showing a driver transforming, symbolizing the exhilarating drive. We also partnered with Electronic Arts to feature the car in the Real Racing 3 mobile app. The campaign garnered over 1.37 million social media views and significantly boosted enquiries, leads, and sales in Q1 2021, marking Bentley’s most successful quarter in over a century.